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Our Story
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Nantucket Roses
Inspired by climbing roses wildly positioned along New England homes and fences, with a perfectly pink gingham background. Made with all your girly girls in mind.
East Coast Hydrangeas
We couldn't do an East Coast Collection without including the favored flower of New England! Bright and puffy Hydrangea blooms with a subtle green gingham trim- this print screams summer.
Cape Cod Lobster
Caitlin wanted to include daywear in her collection so you can enjoy your New England summer from the bed to the beach! We paired light blue pin stripes with NE icons like lobsters, sailboats, and seashells for an iconic daytime fit your littles will love to wear!
IMJ x Caitlin Covington
Why East Coast Summer?
From the very beginning of this collaboration, Caitlin knew exactly what she wanted her collection to be. She pulled inspiration from her own personal style (she is a style icon, after all) and her own travels. We primed and tweaked to get all of the colors just right and the petals all perfectly placed. After every print received the stamp of approval we sent her and her daughters to Chatham, MA to shoot the campaign imagery and capture the true spirit of an East Coast Summer. Here's a little look behind the scenes as well as a few must-stop places if you get the chance to visit!
